Company: K4Connect

Location: Morrisville, NC

Position: Marketing Intern

Reports to: Marketing Manager  

Hours: 10-20 hours per week

Pay: $20/hour

K4Connect is the leading provider of innovative technology solutions that empower senior living communities by streamlining staff operations while enhancing the quality of life for residents. Providing cutting-edge technology, we strive to create intuitive and integrated solutions that optimize care delivery, promote operational efficiency, foster community engagement, and ultimately enrich the lives of both caregivers and residents. 

Supported by prominent investors, including Intel Capital, AXA Ventures Partners, Ziegler Investment Bank, Forte Ventures, Topmark Partners, and Bryce Catalyst, K4Connect is looking for a Marketing Intern to assist in our marketing efforts.

Job Description:

K4Connect is seeking a motivated and creative Undergraduate or Graduate Marketing Major to join our team as a Marketing Intern. In this role, you will support our marketing team by assisting in various aspects of inbound marketing, including lead generation, content creation, email marketing, and campaign management, all while using HubSpot to optimize and track our efforts.

This hands-on internship offers the opportunity to gain valuable experience in various aspects of marketing while contributing to real projects that drive our company's growth and success. We expect you to be onsite in our headquarters in Morrisville to interact with the team at least once a week.

Responsibilities:

• HubSpot Management: Assist in managing and optimizing HubSpot, including lead nurturing workflows, email campaigns, landing pages, and forms. Help track and analyze key metrics for continuous improvement.

• Content Creation: Write and edit high-quality blog posts and case studies related to K4Connect’s products, customer success stories, and industry trends. Collaborate with the marketing team to develop content that drives engagement and traffic.

• Social Media Management: Support the execution of the social media strategy, including content scheduling, community engagement, and monitoring social channels. Track and report on social media performance and suggest areas for improvement.

• Market Research: Conduct research on industry trends, competitors, and target audience insights to help inform marketing strategies and campaigns.

• Campaign Support: Assist in the creation of marketing materials, including email newsletters, presentations, and promotional assets for upcoming campaigns.

• Collaboration and Teamwork: Work closely with the marketing team to brainstorm and execute ideas for new marketing initiatives. Participate in team meetings and contribute creative input.

Qualifications:

• Currently pursuing an Undergraduate or Graduate degree in Marketing or a related field.

• Strong writing and editing skills with the ability to produce engaging content for diverse audiences.

• Familiarity with HubSpot or other CRM tools is a plus, though not required.

• Experience managing or assisting with social media platforms (LinkedIn, Twitter, Facebook, Instagram, etc.).

• Basic understanding of SEO best practices and content optimization strategies.

• Strong organizational skills with the ability to manage multiple tasks and meet deadlines.

• Enthusiasm for learning, attention to detail, and a proactive attitude.

• Ability to work independently and as part of a collaborative team.

• A passion for technology and innovation, especially in the context of social good and helping vulnerable populations.

Benefits:

• Hands-On Experience: Gain practical experience in digital marketing, content creation, and social media management with a focus on leading technologies that improve lives.

• Mentorship: Work closely with experienced marketing professionals who will provide guidance, feedback, and mentorship throughout your internship.

• Career Development: Opportunity to learn valuable skills in HubSpot, content marketing, and social media strategy, which are highly sought after in the industry.

• Flexible Schedule and Hybrid Work Option: We understand the importance of work-life balance. Flexible hours are available to accommodate your academic or personal commitments.

• Networking Opportunities: Connect with professionals in the tech and marketing industries, as well as other interns and team members.

How to Apply:

Interested candidates should submit their resume, along with a portfolio of writing samples and any creative graphics (if available)